Every minute we are increasingly confronted with saddening news surrounding the Corona pandemic. All of us have been forced to radically revise our daily lives and work routines. The times are not easy, especially for those responsible for running businesses. The fact that we are currently surrounded by disheartening news motivated Dr. Axel Göhler, chairman of a third-generation German family malting business, to consider how we could focus more on the positive and encouraging sides of life, even in such difficult times. “Even now we experience valuable moments with our families and our pets, or when we go for a walk”, says Göhler, “Wouldn’t it be nice to share such positive moments from all around the world, for example by posting encouraging and heart-warming texts, photos and videos on a common platform.”
That was the kick-off for creating the hashtag #ourBESTside, the Facebook fanpage facebook.com/showingourbestside and the website ourbestside.net, all powered by BESTMALZ. A social wall on the website displays activities connected to #ourBESTside on Facebook, Twitter and other social media platforms directly on the website – so you don’t need log into these social media channels.
“Of course, the project’s success depends on active participation”, explains Katharina Müller, director of marketing and communications. “I’m delighted that my colleagues, our customers and even a few magazines and bloggers have subscribed to the Facebook fan page and shared posts.”
This is how you can participate:
- upload your post to social media (text, photo, video) adding the hashtag #ourbestside
- share positive posts by others adding the hashtag #ourbestside
- post directly to our fan page at facebook.com/showingourbestside
- follow the news stream on or social wall at ourbestside.net!
Hope, confidence and trust is what BESTMALZ wishes to communicate with the project #ourBESTside. Keep going and don’t give up!